MarTech Outlook Weekly Brief
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Companies Are Realizing the Importance of Customer Success
Carina Edwards, SVP, Customer Experience & Corporate Development, Imprivata
Improve Your Customer's Path to Purchase with Product Content Management
Michelle Spector-Burtchell, VP of Marketing, Salsify
Duane Forrester, VP, Yext
Organized public data about a business is key to today's systems and remains an important factor as technology and adoption move towards the advent of true agents.
Blythe Lawton, Senior Director, First Associates Loan Servicing
You hear a lot about Artificial Intelligence (AI) in today’s world, but how can it truly help your business move forward?
Meghann Chilcott, Chief Technology and Marketing Officer, Benzer Pharmacy
Alpa Shah, Global VP of Digital Transformation, Frost & Sullivan
Richard Harpham, President & CEO, Cloudwords
Jeremy Pope, Senior Director of Consumer & Policy Services, Citizens Property Insurance Corporation
Susan Frech, Co Founder and CEO, Social Media Link
Andrea Reichenbach, Senior Director-Marketing Strategy, Acxiom
Lillie Beiting, Director of Data, Impact Partnership, CMO, Adder Mobile Technologies
Douglas Turk, CMO, JLT Group [LSE:JLT]
“I know I've made some very poor decisions recently, but I can give you my complete assurance that my work will be back to normal. I've still got the greatest enthusiasm and confidence in the mission.
Rob Laycock, Vice President of Marketing, Atlanta Hawks
We have implemented a marketing strategy tailored to the behaviors and preferences of our biggest growing audience – the next-generation of Atlantans.
Bill Hurley, CMO, Unify
Software companies really need to understand the challenging and evolving role of marketing. Marketers have so much available technology now, and they need to see how it all weaves together to give them the best data.
Marissa Tarleton, CMO, RetailMeNot [NASDAQ:SALE]
Mobile has spurred the most transformative shift that retail and marketing have seen in some time. Marketers are now able to measure more directly what consumers are doing on smartphones as well as when and where they are engaging.
