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Companies Are Realizing the Importance of Customer Success

Companies Are Realizing the Importance of Customer Success

Carina Edwards, SVP, Customer Experience & Corporate Development, Imprivata

Improve Your Customer's Path to Purchase with Product Content Management

Improve Your Customer's Path to Purchase with Product Content Management

Michelle Spector-Burtchell, VP of Marketing, Salsify

The Voice Revolution and How It Changes Business

Duane Forrester, VP, Yext

The Voice Revolution and How It Changes Business

Organized public data about a business is key to today's systems and remains an important factor as technology and adoption move towards the advent of true agents.

5 Ways Artificial Intelligence Can Help Improve Customer Service

Blythe Lawton, Senior Director, First Associates Loan Servicing

5 Ways Artificial Intelligence Can Help Improve Customer Service

You hear a lot about Artificial Intelligence (AI) in today’s world, but how can it truly help your business move forward?

The

The "CDP" Cure for Common "Rx" Marketing

Meghann Chilcott, Chief Technology and Marketing Officer, Benzer Pharmacy

Managing Customer Care in an Era of Digital Transformation

Managing Customer Care in an Era of Digital Transformation

Alpa Shah, Global VP of Digital Transformation, Frost & Sullivan

The Global Marketing Dilemma: To Localize or Not to Localize

The Global Marketing Dilemma: To Localize or Not to Localize

Richard Harpham, President & CEO, Cloudwords

Building a Customer Experience Digital Landscape through Self-Service Offerings within the Property & Casualty Insurance Industry

Building a Customer Experience Digital Landscape through Self-Service Offerings within the Property & Casualty Insurance Industry

Jeremy Pope, Senior Director of Consumer & Policy Services, Citizens Property Insurance Corporation

Vetting a Consumer Activation Platform? Use this Guide

Vetting a Consumer Activation Platform? Use this Guide

Susan Frech, Co Founder and CEO, Social Media Link

The Machines that Make us More Human

The Machines that Make us More Human

Andrea Reichenbach, Senior Director-Marketing Strategy, Acxiom

Four Tips to get the most out of Location Targeting in Cross Channel Marketing

Four Tips to get the most out of Location Targeting in Cross Channel Marketing

Lillie Beiting, Director of Data, Impact Partnership, CMO, Adder Mobile Technologies

AI: How Do We Market to Artificial Intelligence?

Douglas Turk, CMO, JLT Group [LSE:JLT]

AI: How Do We Market to Artificial Intelligence?

“I know I've made some very poor decisions recently, but I can give you my complete assurance that my work will be back to normal. I've still got the greatest enthusiasm and confidence in the mission.

How We Humanize Marketing Analytics

Rob Laycock, Vice President of Marketing, Atlanta Hawks

How We Humanize Marketing Analytics

We have implemented a marketing strategy tailored to the behaviors and preferences of our biggest growing audience – the next-generation of Atlantans.

Leveraging Cloud-based Tools to Ease IT Strain

Bill Hurley, CMO, Unify

Leveraging Cloud-based Tools to Ease IT Strain

Software companies really need to understand the challenging and evolving role of marketing. Marketers have so much available technology now, and they need to see how it all weaves together to give them the best data.

Harnessing the Power of Mobile through Marketing Automation

Marissa Tarleton, CMO, RetailMeNot [NASDAQ:SALE]

Harnessing the Power of Mobile through Marketing Automation

Mobile has spurred the most transformative shift that retail and marketing have seen in some time. Marketers are now able to measure more directly what consumers are doing on smartphones as well as when and where they are engaging.

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